_______was the top area that 37% organizations are planning to outsource or recruit for.
The research in Singapore evaluates the organizations’_____.
Close to two in five of organizations in Singapore felt data analytics was the top digital marketing skills gap that they needed to fill.（ ）
This year, eMarketer expects digital will draw the largest share of adults’ time spent with media in UK and Germany for the first time.
The overall nonvoice mobile device time has expanded its lead over desktop／laptop－based digital media consumption both in the UK and in Germany.
The report predicts time spent with digital media will overtake time spent in watching nondigital TV for the first time in both France and Germany this year.
According to the report，time spent with digital media among adults is steadily increasing in three largest countries of Western Europe because of the mobile device use.（）
So far, digital has drawn the largest share of adults’ time spent with media in the UK, France and Germany.（ ）
Good marketing is to tell good stories consistently from past to future.
The best branding image for US is to present itself as the world’s last superpower.（ ）
“We try harder”is the advertising slogan of Hertz，a long－time rival of Avis.
The very idea of Marketing Warfare is to treat marketing campaign as a battle and a competitive edge.
Many companies succeeded because they watered down their brand names by branching out and ignoring their core strength and benefits.（ ）
Companies should develop a lasting identity by being connected to a simple idea or a story.
The book “Positioning：the Battle for Your Mind”was first published in 1969.
